Neuromarketing knowledge, applied
I use evidence-based principles to challenge assumptions, sharpen briefs and design ideas around how people actually process, feel and remember brand signals.
Brand strategy, sharpened by the senses.
I turn what people see, feel and remember into brand ideas that leave a mark.
I’m Myrto Touloupi - a brand marketer and neuromarketing specialist creating unexpected, research-led solutions across digital and physical touchpoints.
Available for selected collaborations across EMEA & LATAM
Myrto Touloupi
Brand strategist · Neuromarketing specialist
5+years across international brands
360°digital + physical touchpoints
5languages, one human perspective
5senses, one connected brand experience
The Myrtaluna effect
Less marketing noise.
More human signal.
Great brands are not only recognised. They are sensed, understood and remembered.
I combine strategic brand thinking, creative instinct and behavioural science to find the idea behind the idea - then turn it into work that performs in feeds, stores, screens, spaces and real life.
Creative enough to surprise. Structured enough to deliver.
My unfair advantage
My difference lives before the click.
I apply neuromarketing as a strategic lens - translating how attention, perception, emotion, memory and decision-making work into stronger brand choices.
My practical research background includes Eye Tracking, EEG, GSR and fMRI-informed analysis. Today, I bring that knowledge into strategy, creative development and brand experience.
Sensory branding
I connect sight, sound, touch, taste and smell into a coherent brand system, creating distinctive experiences that can be recognised even before the logo appears.
Digital × physical
From paid media and social to packaging, POP, activations and spaces, I build one idea that survives every touchpoint.
No mind-reading. No gimmicks. Just better questions, responsible research and more human brand decisions.
What I bring to the table
Strategy with a pulse.
I can plug into a team as a strategic brand owner, a creative problem-solver or the person who gets the entire launch moving in the same direction.
Brands I’ve worked for
Selected brands and services
McDonald’sMindshareGERMANOS (OTE - Telecom)Google Ads Consulting Services
Selected experience, without the timeline
The work behind the thinking.
International brand projects, performance systems, cross-functional launches and research-led creative strategy - connected by one obsession: making ideas work in the real world.
How I think
Sense. Shape. Activate. Learn.
Built on real depth
Creative instinct, backed by research.
MSc Neuromarketing & Consumer BehaviourAutonomous University of Barcelona · Grade 9/10
BA Communication, Advertising & PRPanteion University of Social & Political Sciences
LanguagesGreek native · English C2 · Spanish C2 · French C1 · Italian B2
Responsible advertisingCertified in responsible advertising and consumer protection
Have a brand problem worth feeling?
Let’s make the expected
unexpected.
Tell me what you’re building, fixing or rethinking. I’m open to brand roles, strategic projects and creative collaborations across EMEA and LATAM.